Tuesday, January 18, 2011

Tips and Pet Peeves

Tips that Rusty gave us in class:
  • Reasons why to be wary of reversed text on black and color backgrounds.
  • Nesting files
  • Setting up facing pages in InDesign
  • Printing duplex on the laser printer
  • How to manage negative space in a design - what are you trying to do with negative space?
  • "Sexed" punctuation (from Weds.)
Other things I have learned from Rusty: Do's & Don'ts:
  • Always use a grid
  • no widows or hyphenations 
  • Don't use text that needs to be readable to the general public smaller than 10pt
  • Set up a margin and/or bleed. Margin Standard= .5 in.  Bleed Standard= .125 in.
  • Don't use papyrus, comic sans, bleeding cowboy and many others
  • Helvetica is super cool, yet super overused
  • justified is NOT modern
  • Black backgrounds are an easy fall-back
My Own Viscom Pet Peeves:

  • The color red particularly with black
  • huge documents/workspace. I like to design within a small area.
  • serifs
  • heavy strokes
  • Photoshop in general


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